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CASE 01 / 1 · SPORTS

Carrera de las Rosas

A race run with heart, with a site that registers several runners, in several cities, in a single purchase.

CLIENT
Carrera de las Rosas
INDUSTRY
Sports
SERVICES
Website design and development, including online registration, a shopping cart, and payment processing.
Carrera de las Rosas
01 · THE CHALLENGE

Bring the race's purpose to a platform that also registers and sells.

Carrera de las Rosas is a sporting experience with a purpose, run in several cities across the country. The site had to convey that spirit of love and, at the same time, handle registration for runners of all ages and distances.

02 · VISUAL TREATMENT

Bold pink, flowers and typography with race-day energy.

A high-contrast pink palette, floral patterns and a bold, condensed typeface. Real photos of the runners take center stage, and each distance (2K, 5K, 10K and 15K) has its own color.

PurposeEnergyWarmth
03 · THE SOLUTION

Registration by city, distance and category, with cart and coupons.

Website design and development, including online registration, a shopping cart, and payment processing.

The product

On desktop and in every user's pocket.
Carrera de las Rosas · Home · desktop
01HOME · DESKTOP
Carrera de las Rosas · Home · mobile
02HOME · MOBILE
Carrera de las Rosas · Inner page · Countdown and purpose
03INNER PAGE · COUNTDOWN AND PURPOSE
Carrera de las Rosas · Distances · mobile
04DISTANCES · MOBILE
Carrera de las Rosas · Component detail · Registration and cart
05COMPONENT DETAIL · REGISTRATION AND CART
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