Skip to content
CASE 01 / 1 · E-COMMERCE

Semillas de Ají

The spiciest store around: more than 55 chili pepper varieties across 6 heat levels, with a mascot that brings attitude to every screen.

CLIENT
SemillasDeAji.com
INDUSTRY
E-commerce
SERVICES
Design and development of the online store, featuring a catalog that allows you to filter by heat level.
SemillasDeAji.com
01 · THE CHALLENGE

Sell chili pepper seeds with the same intensity as the product.

Semillas de Ají sells seeds, planting kits and its Arena de Fuego seasoning. It needed a store that felt as bold as its brand and helped every customer find their variety among dozens of options.

02 · VISUAL TREATMENT

Fire, attitude and a chili pepper in a leather jacket.

Intense reds, brush-stroke typography and a rebellious 3D mascot in the lead role. The heat level becomes a visual system that goes from green to red and guides the user throughout the catalog.

AttitudeIntensityHumor
03 · THE SOLUTION

A catalog you browse by heat level, product line and price.

Design and development of the online store, featuring a catalog that allows you to filter by heat level.

The product

On desktop and in every user's pocket.
Semillas de Ají · Home · desktop
01HOME · DESKTOP
Semillas de Ají · Mega packs and prize wheel · mobile
02MEGA PACKS AND PRIZE WHEEL · MOBILE
Semillas de Ají · Inner page · Planting kit
03INNER PAGE · PLANTING KIT
Semillas de Ají · Component detail · Heat levels
04COMPONENT DETAIL · HEAT LEVELS
Semillas de Ají · Component detail · Store with filters
05COMPONENT DETAIL · STORE WITH FILTERS
Termales de Santa Rosa
NEXT PROJECT · 01 / 1 Tourism
Termales de Santa Rosa

Want a project like this?

The same team that built Semillas de Ají can review your case. A clear proposal within 24 business hours.

LET'S TALK