Hiring a digital marketing agency is easy. Hiring the right agency is where most companies fail. You end up with an agency that promises you results, charges you a monthly fee and, after 6 months, you can’t prove whether it worked or not.
This guide covers the real criteria for evaluating a full-service digital marketing agency in Colombia: what to ask, what to check and what to measure to know whether it’s working.
What a full-service agency should include
- A digital strategy connected to business goals
- Coordinated SEO + content + paid media, not silos
- Unified measurement (not separate reports for each channel)
- Continuous optimization based on data, not hunches
- Transparent communication and clear executive reports
Warning signs
- They can’t explain their working methodology
- Their reports contain only vanity metrics (impressions, likes)
- They don’t integrate sales data with marketing data
- They have no success stories with companies similar to yours
How to measure whether it’s working
30 days: a complete diagnosis, measurement setup and an action plan.
60 days: the first optimizations and improving trends in KPIs.
90 days: measurable results against the initial baseline.
Questions to ask before signing
- How do you measure the success of your campaigns?
- Which tools do you use for reporting?
- How often do you report, and in how much detail?
- Who will be the direct contact, and what is their experience?
- How do you handle changes of strategy if something isn’t working?
If you’re comparing SEO providers specifically, see also what to demand from an SEO agency before signing.
Learn about our digital marketing services or contact us.
