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Web design, WordPress, SEO, e-commerce and marketing, written by the team that maintains more than 500 live sites. [What we learn on every project, published.]

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223 ARTICLES PUBLISHED
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Web Development 12 Web Design 47 Digital Strategy 31 Lead Generation 11 Digital Marketing 79 GEO Positioning 6 SEO Positioning 11 Google Advertising 18 Social Media 10 Digital Security 2 Uncategorized 23 Online Stores 9

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The Importance of Google Analytics 4 in Measuring and Optimizing Advertising Strategies
GOOGLE ADVERTISING June 30, 2023 · 5 MIN READ

The Importance of Google Analytics 4 in Measuring and Optimizing Advertising Strategies

What Google Analytics 4 is, how it works and why it matters for measuring and optimizing your advertising campaigns.

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223ARTICLES
All223 Web Development12 Web Design47 Digital Strategy31 Lead Generation11 Digital Marketing79 GEO Positioning6 SEO Positioning11 Google Advertising18 Social Media10 Digital Security2 Uncategorized23 Online Stores9
The Importance of Google Analytics 4 in Measuring and Optimizing Advertising Strategies Google Advertising
GOOGLE ADVERTISING 5 MIN
June 30, 2023 The Importance of Google Analytics 4 in Measuring and Optimizing Advertising Strategies What Google Analytics 4 is, how it works and why it matters for measuring and optimizing your advertising campaigns.
SEO and Web Design in Colombia: A Winning Mix Web Design
WEB DESIGN 11 MIN
June 27, 2023 SEO and Web Design in Colombia: A Winning Mix Web design and SEO are two fundamental pillars for success in Colombia’s competitive digital market. Here’s how they work together.
Calls to Action That Generate Leads: How to Create Them Digital Marketing
DIGITAL MARKETING 5 MIN
June 22, 2023 Calls to Action That Generate Leads: How to Create Them Strategies for creating calls to action that capture your visitors’ attention and turn them into valuable leads, plus 15 practical examples.
Marketing Strategies: How to Increase Your Local Presence with Gulupa Digital Digital Marketing
DIGITAL MARKETING 4 MIN
June 7, 2023 Marketing Strategies: How to Increase Your Local Presence with Gulupa Digital The main marketing strategies and the most effective ways to improve your company’s local presence: Google Business Profile, local SEO, reviews, local content and more.
Websites to Download Free Photos: Here Are 5 Digital Marketing
DIGITAL MARKETING 4 MIN
March 7, 2023 Websites to Download Free Photos: Here Are 5 Five websites where you can download free, high-quality stock photos for your designs and projects: Freepik, Pixabay, Pexels, Unsplash and New Old Stock.
The Social Networks Most Used by Young People in 2021 Social Media
SOCIAL MEDIA 5 MIN
October 4, 2021 The Social Networks Most Used by Young People in 2021 Facebook, YouTube, Instagram, TikTok, Twitter, LinkedIn and Snapchat: a look at the most popular social networks and what each one offers.
Payment Gateways in Colombia for WooCommerce Web Design
WEB DESIGN 9 MIN
June 17, 2021 Payment Gateways in Colombia for WooCommerce The main payment gateways in Colombia that integrate with WooCommerce (Mercado Pago, PayU Latam, Wompi, ePayco and PayPal), with their fees and how to choose the right one for your online store.
How Much Does It Cost to Design a Website in Colombia? Web Design
WEB DESIGN 6 MIN
December 15, 2020 How Much Does It Cost to Design a Website in Colombia? The factors that determine the cost of designing a website in Colombia: domain, hosting, SSL certificate, design, number of pages, functionality and maintenance.
“Yo Me Quedo en Mi Negocio”: The Platform Designed to Help Colombian Entrepreneurs Digital Marketing
DIGITAL MARKETING 3 MIN
April 24, 2020 “Yo Me Quedo en Mi Negocio”: The Platform Designed to Help Colombian Entrepreneurs “Yo Me Quedo en Mi Negocio” (“I Stay in My Business”) is a platform launched by the Colombian government and iNNpulsa to help businesses keep selling during the COVID-19 lockdown.
How to Create a Successful Website for Your Business Web Design
WEB DESIGN 5 MIN
November 8, 2019 How to Create a Successful Website for Your Business Creating a successful website that generates customers requires design, programming and marketing working together. Here are some tips to achieve it.
The Different Types of Websites That Exist Web Design
WEB DESIGN 7 MIN
October 18, 2019 The Different Types of Websites That Exist Static and dynamic websites, blogs, online stores, corporate sites, news sites, forums, landing pages, multimedia, streaming and social networks: what each one is for.
Sliders: The Tool That’s Killing Your Website Web Design
WEB DESIGN 6 MIN
September 27, 2019 Sliders: The Tool That’s Killing Your Website However pretty they look, sliders hurt your website: they slow it down, barely get clicks, bury your main message and work poorly on mobile.
How Much Should You Invest in Google Ads? Google Advertising
GOOGLE ADVERTISING 5 MIN
September 13, 2019 How Much Should You Invest in Google Ads? How much to invest in Google Ads depends on your objective, your keywords and your industry. Here’s how to estimate your budget with Keyword Planner.
Facebook Ads: What It Is and How to Create an Ad Social Media
SOCIAL MEDIA 9 MIN
September 9, 2019 Facebook Ads: What It Is and How to Create an Ad What Facebook Ads is, its advantages and a step-by-step guide to creating an ad campaign for Facebook and Instagram.
What Google Analytics Goals Are and How to Set Them Up Uncategorized
UNCATEGORIZED 8 MIN
August 31, 2019 What Google Analytics Goals Are and How to Set Them Up What Google Analytics goals are, what they’re for, the types available and a step-by-step guide to setting them up.
The Types of Google Ads Campaigns to Choose From Google Advertising
GOOGLE ADVERTISING 7 MIN
August 29, 2019 The Types of Google Ads Campaigns to Choose From Search, Display, Shopping, video and app campaigns: what each type of Google Ads campaign is, how it works and when to use it.
How to Develop a Social Media Strategy for 2026 Social Media
SOCIAL MEDIA 7 MIN
August 20, 2019 How to Develop a Social Media Strategy for 2026 A step-by-step method for a social media strategy that grows, learns and converts: diagnosis, audience, goals and KPIs, resources, platforms, content pillars, formats, calendar, ads and evaluation.
The 26 Most Expensive Mistakes in Your Digital Marketing Strategy for 2026 Digital Marketing
DIGITAL MARKETING 24 MIN
August 15, 2019 The 26 Most Expensive Mistakes in Your Digital Marketing Strategy for 2026 The 26 most expensive mistakes in a digital marketing strategy: basics, SEO, social media, content, email, your website and campaigns, and how to avoid each one.
Local SEO Guide for Colombia: Rank Your Website #1 on Google Uncategorized
UNCATEGORIZED 10 MIN
August 15, 2019 Local SEO Guide for Colombia: Rank Your Website #1 on Google A step-by-step local SEO guide: consistent NAP, Google Business Profile, on-page SEO, maps, citations, structured data, speed, reviews and periodic audits.
The 12 Brand Archetypes and How They Shape Your Company’s Personality Digital Marketing
DIGITAL MARKETING 9 MIN
August 14, 2019 The 12 Brand Archetypes and How They Shape Your Company’s Personality The 12 brand archetypes (plus a bonus one): the goal, greatest fear, message, strategy, colors and brand examples of each, so you can define your brand’s personality.

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